Wendell, Idaho is a city of over 2,700 residents. The entire county of Gooding has a population of over 15,000 residents and Wendell is the second largest city in the county, often referred to as the HUB city due to it's central drive-through location. Many Gooding County residents choose a rural lifestyle, with over half of the county residents living outside of city borders.
The dairies in Gooding County are major employers and an important part of the economy. Other major employers in the county include Clear Springs Food, D&D Transportation, Glanbia, Gooding City, Gooding County, Local School Districts, Helena Chemical Company, Idaho State School for the Deaf and Blind, Magic Valley Growers and North Canyon Medical Center.